- Cardinal (Richmondena cardinalis)
- Chesapeake Bay Deadrise
- American Foxhound
- Brook trout
- State seal (Virtus, dressed as an Amazon, resting on a spear. In her
left hand is a sword. Her left foot rests on the chest of the body of a
man representing Tyranny) on a field of blue
- Floral emblem:
- American Dogwood (Cornus florida)
- Square Dancing
- Folklore Center:
- Blue Ridge Institute in Ferrum
- Chesapecten jeffersonius (mussel shell discovered in 1687 and later
named after Thomas Jefferson because of his interest in natural history).
- Tiger Swallowtail Butterfly
- Sic Semper Tyrannis (Thus Always to Tyrants)
- Oyster (Crassostraea virginica)
- Travel Slogan:
- "Virginia Is for Lovers"
- "Christmas Capital of Virginia"
- "Clam Capital of the World"
- "Last Capital of the Confederacy"
- "Boatbuilding Capital of the Chesapeake"
- "Fried Chicken Capital of the World"
- Highland County
- "Trout Capital of the Eastern United States"
- "Sweatshirt Capital of the World"
- "Unofficial Capital of Virginia's Hunt Country"
- Newport News
- "Shipbuilding Capital of the World"
- Rockingham County
- "Turkey Capital of the World"
- "Ham Capital of the World"
- "Antiques Capital of Virginia"
- Tangier Island
- "Soft-shell Crab Capital of the World"
- "Flounder Capital of the World"
- "Apple Capital of the World"
In 1999, Virginia celebrated an unprecedented 30 years of tourism
success with its "Virginia Is for Lovers" slogan. The phrase has become a
much-imitated part of the national language, even in other states' travel
promotions. The "I (heart) New York" slogan, for example, appeared later in
The timing was right in 1969 when the Virginia State Travel Service (now
the Virginia Tourism Corporation) adopted what would become its
world-renowned "Virginia Is for Lovers" slogan. The Travel Service could
not have known that the Yippies would become Yuppies - and later, Boomers -
or that the Volkswagen microbus with the peace sign on the dashboard would
give way to the station wagon as the official car of a generation, but they
knew where the future was in tourism: a new generation of visitors.
A favorite book in 1969 was Erich Segal's Love Story. Jacqueline
Susann's The Love Machine was a best seller. Henry Mancini scored
with Love Theme from "Romeo and Juliet." The Woodstock Music and Art
Fair in 1969 drew more than 300,000 young people for a weekend of peace,
music and mud. Given the tenor of the times, the roll-out of "Virginia Is
For Lovers" appealed to younger consumers who were the market of the
The phrase came from a creative team headed by George Woltz of Martin &
Woltz Inc., the Richmond advertising agency that won the Virginia State
Travel Service account in 1968. According to Martin, a $100-a-week
copywriter named Robin McLaughlin came up with an advertising concept that
read, "Virginia is for history lovers." For a beach-oriented ad, the
headline would have read, "Virginia is for beach lovers"; for a mountains
ad, "Virginia is for mountain lovers," and so on. Martin thought the
approach might be too limiting. Woltz agreed, and the agency dropped the
modifier and made it simply "Virginia Is For Lovers."
The phrase was considered bold and provocative, but it was also just
plain smart from a marketing perspective. It planted a seed - a new image
of a more exciting Virginia - with a generation that would become the most
sought-after group of spenders ever to wield a credit card.
The year that "Virginia Is for Lovers" was introduced, total travelers'
expenditures in Virginia were $809 million. Today they account for more
than $11.6 billion. And the slogan is still going strong. Research
conducted in 1992 by the National Family Opinion Research Corporation of
Connecticut showed three of every four Americans correctly identified the
Other familiar phrases first heard in 1969 include "It's the Real
Thing," "The Wings of Man," "The Big Mac," "The Silent Majority," "Give
Peace a Chance" and "One Giant Leap for Mankind." But these phrases would
be hard to find on anybody's bumpers, T-shirts or coffee mugs today.
No one knows exactly why "Virginia Is for Lovers" has been so durable,
but part of the mystique of the slogan is that it has meant many things to
different people. Today, a new generation is discovering love for
Virginia's mountains, beaches, history, theme parks, vibrant cities,
outdoor activities, sports and hospitality.
And the love story continues.
Virginia's ever-popular travel slogan "Virginia Is for Lovers" means
romance in the sense that America's most romantic stories have always been
those involving larger-than-life figures such as Pocahontas and Captain
John Smith, George Washington, Thomas Jefferson, Robert E. Lee, James and
Dolley Madison, and Booker T. Washington. This is the land where
English-speaking America began.
Here are just a few themes you may wish to explore in Virginia:
Virginia Information Courtesy Virginia
Virginia Tourism Website
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